Unique advertising map of Madison, Wisconsin, published by Norris,
Wellge & Co. in 1885, reprint. Madison was selected as the capitol of
the newly created Wisconsin Territory in November, 1836, when the city
was still in the planning stages. Former federal judge James Duane Doty
purchased the land earlier that year, and platted two cities on the more
than one thousand acre parcel he had purchased. While Doty lobbied
aggressively to have his new city selected as the capitol of the
territory, it was the location of the proposed city that brought about
the decision, being halfway between Milwaukee and Prairie du Chien, and
central to northeastern Green Bay and the lead mining regions in the
southwest. He named one of the platted cities Madison, after President
James Madison who had only recently died, on June 28, 1836. He also gave
the streets of Madison the names of the other 39 signers of the
constitution.
The first capitol building was built in 1837. When
Wisconsin became a state in 1848, Madison remained its capitol. The
original capitol building was replaced in 1863. The University of
Wisconsin-Madison was established in 1849. The railroad arrived in 1854,
beginning with the Milwaukee & Mississippi Railroad, later known as the
Milwaukee Railroad.
"Union Corners", the intersection of
Milwaukee, East Washington, Winnebago and North streets, was the site of
a tavern that was the last stop before Union troops left Madison to join
the fight during the Civil War.
A fascinating map that was
presented as an advertisement for the S. L. Sheldon Company, "The Most
Extensive Machinery Establishment in the Northwest". In addition to
illustrations of the state capitol building and the offices and
warehouse of S. L. Sheldon, illustrations of individual machines and
products are also featured.
The featured illustrations include
the following:
Haworth Check Rower. Buffalo
Pitts Coal or Wood Burning Traction Engine. Wm. Anson Wood Open Gear
Mower. Buffalo Pitts Vibrator. Meadow King Mower. Buckeye Force
Feed Broadcast Seeder. The Gasaday Sulky Plow. Esterley's Twine
Binding Harvester. ACME, Pulverizing Harrow. Disc Pulverizing
Harrow. Gregg Reaper. J. I. Case, "Agitator".
The margins also include a lengthy
promotional statement from S. L. Sheldon. The following text is included
in the lower margin of the map:
"I take
pleasure in presenting to you the above Lithograph of the Capital City
of Wisconsin, and hope that you will see that it is properly preserved
for future reference. For a full description of the Machines enumerated
therein please send to me for Descriptive Circulars and Price List.
During all the years that I have been in the Machine
Business, it has been my constant aim to obtain control of first class
machines only, believing that by so doing, I would best serve the
interests of my customers, as well as my own. I offer nothing that has
not been thoroughly tested and found to fill the bill in every respect;
and it is my firm belief that I now present to the buyers of Farm
Implements the best as well as the most complete line of machinery ever
represented by any one Agency. With such a large assortment of machines
of various kinds, all persons, no matter how fastidious they may be, can
certainly obtain such articles as will suit their individual tastes.
This machinery is all purchased in large quantities for cash, and I am
thus able to offer it to my customers at as low figures as the same
grade of goods can be bought elsewhere, and thus help them to save
something on freights as well to obtain them on shorter notice from this
central point, thus enabling them to do business with smaller stocks of
goods on hand at one time; I also keep a large stock of extras for all
the machinery that I handle, which can be obtained at my warehouse at
all times, thus saving to my customers the vexatious and often times
costly delay occasioned by lack of extras when and where wanted. Agents
and Farmers will appreciate this advantage. I have also at all of my
branch agencies a reasonable stock of repairs such as are the most
likely to wear out or get broken.
I always have a large
force of skilled workmen, so that I am enabled at all times to afford
purchasers and agents any necessary assistance in setting up and
adjusting machines received from me. I have ample storage facilities as
I have just completed two additional warehouses, one 58 x 90 feet of
four stories height, and also one 30 x 130 feet two stories high, and I
keep constantly on hand the largest stock of machinery in the West. And
with the numerous railroads centering Madison, I am better situated for
prompt shipment than any other concern in the State. Under these
circumstances, agents dealing with me carry on their business
successfully and do with much less stock than would otherwise be
necessary. I also present to the Trade and Customers the most complete
line of Buggies, Carriages, Wagons and Cutters ever offered, and at
prices that defy competition. An inspection of my stock cannot fail to
convince the most skeptical that the above are facts. I would
respectfully ask dealers throughout the Northwest who desire to obtain a
line of First Class Machinery, including, Spring Wagons, Buggies, etc.,
to correspond with me, and I am confident that I can supply their wants
promptly and at bottom prices. I also invite correspondence from
consumers who do not live near any of my Branch Agencies and who,
therefore, cannot purchase my machinery at their places of doing
business, and all such letters will receive prompt attention, giving
description and prices of the articles desired, and also information
respecting the cost of freighting the goods to their nearest railroad
station. In short, I shall always be pleased to answer all letters, show
my goods, and five all the information desired.
With my
long experienced unequaled facilities and established reputation for
honorable dealing in reliable goods, I hope to receive a continuence of
your very liberal patronage and remain,
Yours Truly, - S. L.
Sheldon"
A partial list of machines available is also
provided:
Esterly Twine Binding
Harvester. Winona Twine Binding Harvester. St. Paul Twine Binding
Harvester. Triumph Reaper. Royce Reaper. Gregg Reaper.
Peerless Reaper. Meadow King Mower. Seymour Mower. Clipper
Improved. Wm. A. Wood's Mower. Buckeye Force Feed Seeder and
Drill. Tiger Seeder. Triumph Seeder. Corbin, Budlong, Randall &
Rose Disk Harrows. Pounder Harrows. Kalamazoo Spring Tooth Harrow.
Daley Harrow. Ellwood Sulky Cultivator. Knowlton Sulky Cultivator.
Acme Sulky Cultivator. Gorham Sulky Cultivator. Thompson Sulky
Cultivator. Walking Cultivators. Randall or Budlong Disk Sulky
Cultivators. Slater Cultivators. Oconomowoc Cultivator. Tiger
Self-Dump Hay Rake. Thomas Hay Rake. Albion Sulkey Rake.
Hollingsworth Hay Rake. Coates Lock Lever Hay Rake. Foust Hay
Loader. Mudgett Hay Tedder. Thompson Hay Tedder. Keystone Corn
Planter. Rockford Planter. Champion Planter. Barnes Check
Rower. Haworth Check Rower. Casady Sulky Plow. Buford Sulky
Plow. Deere, Rockford, Leader & Thompson Sulky Plow. Norwegian
Plows. Deere Plows. Skaudia Plows. Buford Plows. Buckeye
Feed Mill. Osage, Big Giant or Mound City Feed Mill. Stover's Feed
Mill. Forsman's Burr Stone Mill. Keystone Burr Stone Mill. I.
X. L. Feed Mill. Buckeye Corn Sheller. Keystone Sheller.
Belcher, Tiffin or Pearl Sheller. La Belle Wagon. Stoughton Wagon,
Champion or Monroe Wagon. Buffalo Pitts Thresher. Minnesota Chief
Thresher. J. I. Case Thresher. Aultman & Taylor Thresher.
Nichols & Shepard Thresher. Birdsell Clover Huller, Jr. Birdsell
Clover Huller. Buffalo Pitts Engine. C. & G. Cooper & Co. Engine.
J. I. Case, Engine. Ames Engine. Watertown Engine. Nichols &
Shepard Engine. |

|
| Item# |
Size |
Shp Wt |
Price |
Click to buy |
| 1W-WI-MA-1885-S |
24" x 16" |
2 lbs |
$29.95 |
 |
| 1W-WI-MA-1885-M |
36" x 24" |
2 lbs |
$44.95 |
 |
| 1W-WI-MA-1885-L |
42" x 28" |
4 lbs |
$59.95 |
 |
| 1W-WI-MA-1885-XL |
63" x 42" |
4 lbs |
$79.95 |
 |
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All reproduction prints are
printed as "museum quality", using advanced ink formulas and durable
museum quality paper. The reproduction prints reflect the state of
repair of the original conserved document. Stains and imperfections
reflected in the original map at the time it was collected for
conservation are left un-retouched, as they reflect the character and
charm of the vintage original. Some major imperfections, such as dark
fold lines have been removed when possible. Maps are printed as ordered
and are not returnable unless received damaged. |
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